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2024 State of the Green Industry Survey
Dear e-GRO reader:
You are invited by the Green Industry Research Consortium,
a group of University-based horticulturists and agricultural economists, to
participate in our industry survey. Your contribution to the survey benefits
the whole industry by learning what is trending in production, marketing and
retailing practices in the U.S. Green Industry.
The study is supported by the Horticultural Research Institute
(HRI) and this is the eighth time that this survey has been conducted by our
group since 1989. The data is used to demonstrate the economic impact of the
industry in the U.S. If you are interested in participating, please use the
following link to complete the survey: https://ncsu.qualtrics.com/jfe/form/SV_2ui68SHeaTr7JHw
About the Author:
Alicia has been at the University of Tennessee since July 2020. Her area of expertise is in marketing and consumer behavior with an emphasis on ornamental horticulture products. She also addresses niche markets, value-added ag, willingness-to-pay, and promotional strategies to encourage plant purchasing behavior.
Alicia L. Rihn
Assistant Professor, University of TennesseeAlicia has been at the University of Tennessee since July 2020. Her area of expertise is in marketing and consumer behavior with an emphasis on ornamental horticulture products. She also addresses niche markets, value-added ag, willingness-to-pay, and promotional strategies to encourage plant purchasing behavior.